@font-face {
  font-family: "General Sans";
  src: url("../assets/fonts/GeneralSans-Regular.woff2") format("woff2");
  font-weight: 400;
}

@font-face {
  font-family: "General Sans";
  src: url("../assets/fonts/GeneralSans-Medium.woff2") format("woff2");
  font-weight: 500;
}

@font-face {
  font-family: "General Sans";
  src: url("../assets/fonts/GeneralSans-Semibold.woff2") format("woff2");
  font-weight: 600;
}

:root {
  /* Brand — locked */
  --purple: #A937E5;

  /* Surfaces */
  --white: #ffffff;
  --warm: #f7f6f3;       /* barely-warm off-white for intentional light bands */
  --ink: #141414;        /* the single dark section */

  /* Type */
  --black: #141414;
  --muted: #6f7680;
  --ink-text: #eae9e6;       /* off-white type on ink (AA on #141414) */
  --ink-muted: #a7a6a2;      /* secondary type on ink */

  /* Lines */
  --line: #e7e7e7;
  --line-ink: rgba(255, 255, 255, 0.12);

  /* Spacing — strict 8px scale */
  --s-1: 4px;
  --s-2: 8px;
  --s-3: 16px;
  --s-4: 24px;
  --s-5: 32px;
  --s-6: 48px;
  --s-7: 64px;
  --s-8: 96px;
  --s-9: 120px;
  --s-10: 160px;

  /* Shared section rhythm */
  --section-y: 110px;
  --gutter: 24px;
  --measure: 62ch;

  /* Motion */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --reveal-dur: 0.45s;
  --stagger: 70ms;
}

* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}

html {
  scroll-behavior: smooth;
}

body {
  font-family: "General Sans", system-ui, sans-serif;
  background: var(--white);
  color: var(--black);
}

img {
  max-width: 100%;
  height: auto;
}

a {
  color: inherit;
  text-decoration: none;
}

/* ============================================================
   SHARED UTILITIES  — single source of truth for all sections.
   New sections compose these instead of redefining spacing,
   cards, buttons, or type. Keep one design system here.
   ============================================================ */

/* Section shell + vertical rhythm */
.section {
  padding: var(--section-y) var(--gutter);
  background: var(--white);
}

/* Barely-warm off-white — makes light bands feel intentional,
   not accidental. Apply to alternating sections. */
.section--alt {
  background: var(--warm);
}

/* The single dark "ink" section. Generous gravity, off-white type. */
.section--ink {
  padding: 132px var(--gutter);
  background: var(--ink);
  color: var(--ink-text);
}

/* Hairline divider only where two same-colored sections meet */
.section--divided {
  border-top: 1px solid var(--line);
}

.container {
  width: min(100%, 1180px);
  margin: 0 auto;
}

/* Label — used sparingly (hero availability, footer hook, article
   categories), set in sentence case so it reads as a written line,
   not a stock uppercase tag. The tick draws in on reveal. */
.eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  color: var(--purple);
  font-size: 15px;
  font-weight: 500;
  letter-spacing: 0;
  text-transform: none;
  margin-bottom: 34px;
}

.eyebrow::before {
  content: "";
  width: 24px;
  height: 2px;
  background: var(--purple);
  flex: none;
  transform-origin: left;
}

/* ============================================================
   THE ARROW — the site's one link mark. CSS-drawn: long 1.5px
   shaft, 45° chevron head. Extends (shaft grows) on hover.
   Replaces every default unicode "→".
   ============================================================ */
.arrow {
  position: relative;
  display: inline-block;
  width: 26px;
  height: 9px;
  flex: none;
  transition: width 0.3s var(--ease);
}

.arrow::before {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  top: 50%;
  height: 1.5px;
  margin-top: -1px;
  background: currentColor;
}

.arrow::after {
  content: "";
  position: absolute;
  right: 0;
  top: 50%;
  width: 6px;
  height: 6px;
  border-top: 1.5px solid currentColor;
  border-right: 1.5px solid currentColor;
  transform: translateY(-54%) rotate(45deg);
}

.arrow--back {
  transform: scaleX(-1);
}

/* The tick draws in as the section reveals */
.js .eyebrow::before {
  transform: scaleX(0);
  transition: transform 0.7s var(--ease) 0.2s;
}

.js .eyebrow.is-visible::before {
  transform: scaleX(1);
}

/* Section heading + intro layout (mirrors pricing-header).
   Balanced editorial head: headline holds the left, supporting
   line sits against the right edge on the same bottom line. */
.section-head {
  display: grid;
  grid-template-columns: 1fr minmax(360px, 460px);
  align-items: end;
  gap: 32px 64px;
}

.section-head .section-intro {
  justify-self: end;
}

.section-title {
  font-size: clamp(40px, 4.6vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.05em;
  font-weight: 600;
  color: var(--black);
}

/* Display headlines wrap only at spaces — never split mid-word */
.hero h1,
.section-title,
.pricing-section h2 {
  overflow-wrap: normal;
  word-break: normal;
  hyphens: none;
}

.section-intro {
  max-width: 540px;
  font-size: 22px;
  line-height: 1.45;
  color: var(--black);
}

/* Card — same shape as pricing-card */
.card {
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 34px;
  background: var(--white);
  display: flex;
  flex-direction: column;
  align-items: stretch;
}

/* Pill buttons */
.btn-primary {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  padding: 12px 14px 12px 26px;
  border-radius: 999px;
  background: var(--black);
  color: #fff;
  font-size: 16px;
  font-weight: 500;
  transition: transform 0.25s ease;
}

.btn-primary:hover {
  transform: translateY(-2px);
}

.btn-primary:active {
  transform: scale(0.97);
}

.btn-ghost {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  border: 1px solid var(--black);
  border-radius: 999px;
  padding: 15px 26px;
  font-size: 15px;
  font-weight: 500;
  transition: 0.25s ease;
}

.btn-ghost:hover {
  background: var(--black);
  color: #fff;
}

/* ============================================================
   MOTION SYSTEM — one grammar for the whole page.
   "rise & reveal" + line-mask wipe (headlines only) + stagger.
   Initial hidden states are gated behind html.js so the page
   degrades gracefully with JS disabled. Full reduced-motion
   path + opacity-only on mobile.
   ============================================================ */

/* When GSAP is running (html.gsap) it owns all reveal states via
   inline styles — the CSS transition fallback below only applies
   when GSAP failed to load (.js without .gsap). Lenis also owns
   anchor scrolling, so native smooth-scroll is switched off. */
html.gsap {
  scroll-behavior: auto;
}

@media (prefers-reduced-motion: no-preference) {
  .js:not(.gsap) [data-reveal] {
    opacity: 0;
    transform: translateY(18px);
    transition: opacity var(--reveal-dur) var(--ease),
      transform var(--reveal-dur) var(--ease);
    transition-delay: calc(var(--i, 0) * var(--stagger));
    will-change: opacity, transform;
  }

  .js:not(.gsap) [data-reveal].is-visible {
    opacity: 1;
    transform: none;
  }

  /* Line-mask wipe — reserved for hero h1 + .section-title only.
     Small bottom padding keeps descenders (g, y) from clipping;
     the negative margin keeps layout rhythm unchanged. */
  .js .reveal-mask {
    overflow: hidden;
    padding-bottom: 0.14em;
    margin-bottom: -0.14em;
  }

  .js:not(.gsap) .reveal-mask > * {
    transform: translateY(105%);
    transition: transform 0.55s var(--ease);
    transition-delay: calc(var(--i, 0) * var(--stagger));
  }

  .js:not(.gsap) .reveal-mask.is-visible > * {
    transform: none;
  }

  /* GSAP path: JS splits each headline into per-line masks and
     animates the inner spans; initial states are inline styles. */
  .js.gsap .reveal-mask > * {
    display: block;
  }

  .mask-line {
    display: block;
    overflow: hidden;
    padding-bottom: 0.12em;
    margin-bottom: -0.12em;
  }

  .mask-line-inner {
    display: block;
    will-change: transform;
  }
}

/* Mobile: opacity-only, no transforms (never janky on a phone) */
@media (max-width: 768px) {
  .js:not(.gsap) [data-reveal] {
    transform: none;
  }
  .js:not(.gsap) .reveal-mask > * {
    transform: none;
    transition: none;
  }
}

/* Reduced motion: instant final states, color-only hovers */
@media (prefers-reduced-motion: reduce) {
  .js [data-reveal],
  .js .reveal-mask > * {
    opacity: 1 !important;
    transform: none !important;
    transition: none !important;
  }

  .js .eyebrow::before {
    transform: none !important;
    transition: none !important;
  }
}

/* Visible focus rings everywhere */
:focus-visible {
  outline: 2px solid var(--purple);
  outline-offset: 3px;
  border-radius: 4px;
}

/* NAV */

.site-header {
  width: 100%;
  background: white;
  border-bottom: 1px solid var(--line);
  position: relative;
  z-index: 10;
}

.navbar {
  width: min(100% - 48px, 1440px);
  margin: 0 auto;
  height: 96px;
  display: flex;
  align-items: center;
  justify-content: space-between;
}

.logo {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  font-size: 23px;
  font-weight: 600;
  letter-spacing: 5px;
}

.logo img {
  width: 40px;
  height: 40px;
  display: block;
}

.desktop-nav {
  display: flex;
  align-items: center;
  gap: 48px;
  font-size: 16px;
  font-weight: 400;
}

.desktop-nav a:hover {
  color: var(--purple);
}

.desktop-cta {
  border: 1px solid var(--black);
  border-radius: 999px;
  padding: 15px 26px;
  font-size: 15px;
  font-weight: 500;
}

.menu-btn {
  display: none;
  width: 58px;
  height: 58px;
  border: 2px solid var(--black);
  border-radius: 50%;
  background: transparent;
  align-items: center;
  justify-content: center;
  flex-direction: column;
  gap: 5px;
  cursor: pointer;
}

.menu-btn span {
  width: 22px;
  height: 2px;
  background: var(--black);
  display: block;
}

.mobile-menu {
  display: none;
}

/* HERO */

.hero {
  min-height: calc(100vh - 96px);
  display: flex;
  align-items: center;
  justify-content: center;
  padding: 48px 24px 80px;
  background: #ffffff;
}

.hero-content {
  width: min(100%, 1180px);
  margin: 0 auto;
  text-align: center;
}

.hero h1 {
  font-size: clamp(50px, 7vw, 104px);
  line-height: 0.95;
  letter-spacing: -0.06em;
  font-weight: 600;
  color: var(--black);
}

.accent {
  color: var(--purple);
}

/* Supporting line sits under the showcase so the hook stays tight */
.hero-sub {
  max-width: 62ch;
  margin: 32px auto 0;
  font-size: 18px;
  line-height: 1.5;
  color: var(--muted);
}

::selection {
  background: var(--purple);
  color: #fff;
}

/* The single hero CTA — one normal-sized purple button */
.btn-purple {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 14px 28px;
  border-radius: 999px;
  background: var(--purple);
  color: #fff;
  font-size: 16px;
  font-weight: 500;
  transition: transform 0.25s ease, background 0.25s ease;
}

.btn-purple:hover {
  transform: translateY(-2px);
}

.btn-purple:active {
  transform: scale(0.98);
}

/* Circle CTA mark — carries a small drawn arrow, same DNA */
.btn-arrow-circle {
  position: relative;
  width: 32px;
  height: 32px;
  border-radius: 50%;
  background: var(--purple);
  display: inline-flex;
  color: #fff;
  margin-left: 12px;
}

.btn-arrow-circle::before {
  content: "";
  position: absolute;
  left: 50%;
  top: 50%;
  width: 12px;
  height: 1.5px;
  background: currentColor;
  transform: translate(-50%, -50%);
}

.btn-arrow-circle::after {
  content: "";
  position: absolute;
  left: 50%;
  top: 50%;
  width: 5px;
  height: 5px;
  border-top: 1.5px solid currentColor;
  border-right: 1.5px solid currentColor;
  transform: translate(calc(-50% + 3px), -54%) rotate(45deg);
}

/* Availability pill — a live status chip: hairline purple border,
   faint tint, and a softly pulsing dot that signals real, current
   availability. A deliberate one-off; the rest of the site keeps the
   plain .eyebrow tick. */
.hero-eyebrow {
  display: inline-flex;
  align-items: center;
  gap: 9px;
  margin-bottom: 28px;
  padding: 7px 15px 7px 12px;
  border-radius: 999px;
  border: 1px solid rgba(169, 55, 229, 0.22);
  background: rgba(169, 55, 229, 0.06);
  color: var(--black);
  font-size: 14px;
  font-weight: 500;
  line-height: 1;
}

/* Status dot — solid core (::before) with an expanding, fading halo
   (::after). The halo is the "live" signal. */
.hero-status {
  position: relative;
  display: inline-block;
  width: 8px;
  height: 8px;
  flex: none;
}

.hero-status::before,
.hero-status::after {
  content: "";
  position: absolute;
  inset: 0;
  border-radius: 50%;
  background: var(--purple);
}

.hero-status::after {
  animation: hero-status-ping 2.4s var(--ease) infinite;
}

@keyframes hero-status-ping {
  0% { transform: scale(1); opacity: 0.55; }
  70%, 100% { transform: scale(2.8); opacity: 0; }
}

@media (prefers-reduced-motion: reduce) {
  .hero-status::after { animation: none; }
}

.hero-actions {
  display: flex;
  align-items: center;
  justify-content: center;
  flex-wrap: wrap;
  gap: 24px;
  margin-top: 32px;
}

.hero-link {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-size: 16px;
  font-weight: 500;
  color: var(--black);
  transition: color 0.2s ease;
}

.hero-link:hover,
.hero-link:focus-visible {
  color: var(--purple);
}

.hero-link:hover .arrow,
.hero-link:focus-visible .arrow {
  width: 36px;
}

/* Underline wipes in from the left under the label, pairing with the
   arrow's extend so hover/focus reads as one coordinated motion. */
.hero-link-text {
  position: relative;
}

.hero-link-text::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -3px;
  height: 1.5px;
  background: currentColor;
  transform: scaleX(0);
  transform-origin: left;
  transition: transform 0.35s var(--ease);
}

.hero-link:hover .hero-link-text::after,
.hero-link:focus-visible .hero-link-text::after {
  transform: scaleX(1);
}

/* Showcase — motion slideshow, clean: soft corners, one soft shadow,
   no browser frame. Each slide holds a full-page screenshot that
   glides upward briefly before crossfading to the next site. Without
   JS (or with reduced motion) the first site shows, resting at top. */
.hero-visual {
  width: min(100%, 1080px);
  margin: 64px auto 0;
}

.showpiece {
  position: relative;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border-radius: 20px;
  background: var(--warm);
  box-shadow: 0 40px 90px -44px rgba(20, 20, 20, 0.32);
}

.slide {
  position: absolute;
  inset: 0;
  overflow: hidden;
  opacity: 0;
}

.slide:first-child {
  opacity: 1;
}

.autoscroll-track {
  position: absolute;
  top: 0;
  left: 0;
  width: 100%;
  will-change: transform;
}

.autoscroll-track img {
  width: 100%;
  height: auto;
  display: block;
}

/* PRICING */

.pricing-section {
  padding: var(--section-y) 24px;
  background: var(--warm);
}

.pricing-container {
  width: min(100%, 1180px);
  margin: 0 auto;
}

.pricing-header {
  display: grid;
  grid-template-columns: 1fr minmax(360px, 460px);
  align-items: end;
  gap: 32px 64px;
}

.pricing-header .pricing-intro {
  justify-self: end;
}

.pricing-section h2 {
  max-width: 980px;
  font-size: clamp(40px, 4.6vw, 64px);
  line-height: 1.05;
  letter-spacing: -0.05em;
  font-weight: 600;
  color: var(--black);
}

.pricing-intro {
  max-width: 540px;
  margin-top: 0;
  font-size: 22px;
  line-height: 1.45;
  color: var(--black);
}

.pricing-grid {
  margin-top: 64px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  align-items: stretch;
}

.pricing-card {
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 30px;
  background: var(--white);
  display: flex;
  flex-direction: column;
  align-items: stretch;
}

.card-number {
  color: var(--purple);
  font-size: 16px;
  font-weight: 600;
  margin-bottom: 22px;
}

.pricing-card h3 {
  font-size: 22px;
  line-height: 1.15;
  letter-spacing: -0.03em;
  font-weight: 600;
  min-height: 2.3em; /* aligns the price baseline across cards */
  margin-bottom: 14px;
}

.price {
  display: flex;
  align-items: baseline;
  gap: 6px;
  font-size: 38px;
  line-height: 1;
  font-weight: 600;
  color: var(--purple);
  letter-spacing: -0.04em;
  margin-bottom: 14px;
}

.price-unit {
  font-size: 15px;
  font-weight: 500;
  letter-spacing: 0;
  color: var(--muted);
}

.price--custom {
  font-size: 26px;
}

.card-copy {
  font-size: 15px;
  line-height: 1.45;
  color: var(--muted);
  margin-bottom: 24px;
}

/* Feature list with small purple check icons */
.feature-list {
  list-style: none;
  width: 100%;
  display: flex;
  flex-direction: column;
  gap: 11px;
  margin-bottom: 28px;
}

.feature-list li {
  position: relative;
  padding-left: 26px;
  font-size: 14.5px;
  line-height: 1.4;
  color: var(--black);
}

.feature-list li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 2px;
  width: 16px;
  height: 16px;
  background: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16'%3E%3Cpath d='M3 8.5l3 3 7-7' fill='none' stroke='%23A937E5' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'/%3E%3C/svg%3E")
    no-repeat center / contain;
}

.feature-lead {
  padding-left: 0 !important;
  font-weight: 600;
  color: var(--black);
  margin-bottom: 2px;
}

.feature-lead::before {
  display: none;
}

/* Card button — full-width pill, pinned to the bottom (no dead space) */
.card-btn {
  margin-top: auto;
  width: 100%;
  text-align: center;
  padding: 14px 18px;
  border-radius: 999px;
  background: var(--black);
  color: #fff;
  font-size: 15px;
  font-weight: 500;
  transition: transform 0.25s ease, background 0.25s ease;
}

.card-btn:hover {
  transform: translateY(-2px);
}

.card-btn:active {
  transform: scale(0.98);
}

.card-btn--light {
  background: #fff;
  color: var(--ink);
}

/* Dark custom card — the second deliberate dark moment */
.pricing-card--dark {
  background: var(--ink);
  border-color: var(--line-ink);
  color: var(--ink-text);
}

.pricing-card--dark h3,
.pricing-card--dark .price--custom {
  color: var(--ink-text);
}

.pricing-card--dark .card-copy {
  color: var(--ink-muted);
}

.pricing-card--dark .feature-list li,
.pricing-card--dark .feature-lead {
  color: var(--ink-text);
}

/* INDUSTRIES — editorial hover-list (type-led, indents on hover) */

.industry-list {
  margin-top: 56px;
  list-style: none;
  border-top: 1px solid var(--line);
}

.industry-row {
  display: grid;
  grid-template-columns: 56px 1fr;
  align-items: baseline;
  gap: 32px;
  padding: 28px 8px;
  border-bottom: 1px solid var(--line);
  transition: background 0.3s ease;
}

.industry-row:hover .industry-name {
  transform: translateX(12px);
  color: var(--purple);
}

.industry-idx {
  font-size: 15px;
  font-weight: 600;
  color: var(--purple);
}

/* Name holds the left, description balances the right edge */
.industry-text {
  display: grid;
  grid-template-columns: 1fr minmax(260px, 380px);
  align-items: baseline;
  gap: 32px;
}

.industry-name {
  font-size: clamp(26px, 3vw, 40px);
  line-height: 1;
  letter-spacing: -0.04em;
  font-weight: 600;
  color: var(--black);
  transition: transform 0.35s var(--ease), color 0.2s ease;
}

.industry-desc {
  font-size: 17px;
  color: var(--muted);
  text-align: right;
}

/* ============================================================
   INK FLAGSHIP — "Why Your Website Is Costing You Customers"
   The single dark band. Transitions are tuned via the wrapping
   light sections so the eye glides white -> ink -> white.
   ============================================================ */

/* Optical seam control: the light sections that bracket the ink
   band carry slightly extra padding toward it, so the color
   change reads as a deliberate beat rather than a slam. */
.pre-ink {
  padding-bottom: 132px;
}

.post-ink {
  padding-top: 132px;
}

.ink .eyebrow {
  color: var(--purple);
}

.ink .section-title {
  color: var(--ink-text);
}

.ink .section-intro {
  color: var(--ink-muted);
  font-size: 20px;
}

/* The cost "tally" — numbered rows, hairline separated.
   Reveals in sequence like a running count. No lonely arrows. */
.cost-list {
  margin-top: 72px;
  border-top: 1px solid var(--line-ink);
}

.cost-row {
  display: grid;
  grid-template-columns: 88px 1fr;
  gap: 32px;
  align-items: baseline;
  padding: 34px 0;
  border-bottom: 1px solid var(--line-ink);
}

/* Headline left, body copy balancing the right half */
.cost-body {
  display: grid;
  grid-template-columns: 1fr minmax(320px, 460px);
  gap: 24px 64px;
  align-items: baseline;
}

.cost-num {
  font-size: 22px;
  font-weight: 600;
  color: var(--purple);
  letter-spacing: -0.02em;
}

.cost-body h3 {
  font-size: clamp(24px, 2.4vw, 32px);
  line-height: 1.12;
  letter-spacing: -0.035em;
  font-weight: 600;
  color: var(--ink-text);
  max-width: 18ch;
}

.cost-body p {
  font-size: 18px;
  line-height: 1.5;
  color: var(--ink-muted);
  max-width: 52ch;
}

.ink-cta {
  margin-top: 72px;
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
}

/* Inverted primary button for the dark ground */
.btn-on-ink {
  display: inline-flex;
  align-items: center;
  padding: 12px 14px 12px 26px;
  border-radius: 999px;
  background: var(--white);
  color: var(--ink);
  font-size: 16px;
  font-weight: 500;
  transition: transform 0.25s ease;
}

.btn-on-ink:hover {
  transform: translateY(-2px);
}

.btn-on-ink:active {
  transform: scale(0.97);
}

.ink-cta .ink-note {
  font-size: 16px;
  color: var(--ink-muted);
  max-width: 32ch;
}

/* ============================================================
   PRICING — featured plan accent. Cards sit still; the purple
   top rule and flag carry the emphasis.
   ============================================================ */
.pricing-card {
  position: relative;
}

.pricing-card--featured {
  border-color: rgba(169, 55, 229, 0.4);
}

.pricing-card--featured::before {
  content: "";
  position: absolute;
  top: -1px;
  left: 28px;
  right: 28px;
  height: 3px;
  background: var(--purple);
  border-radius: 0 0 3px 3px;
}

.card-flag {
  position: absolute;
  top: -12px;
  right: 24px;
  background: var(--purple);
  color: #fff;
  font-size: 11px;
  font-weight: 600;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  padding: 5px 10px;
  border-radius: 4px;
}

/* 4 → 2x2 on tablet (stacks to 1 col in the mobile block below) */
@media (max-width: 1080px) {
  .pricing-grid {
    grid-template-columns: repeat(2, 1fr);
    gap: 18px;
  }
}

/* ============================================================
   RECENT WORK — auto-scrolling wall, no browser chrome.
   Two columns of identical tall frames; the columns counter-glide
   with page scroll (desktop only) while each screenshot glides
   inside its frame at the same constant speed as the hero.
   ============================================================ */
.work-wall {
  margin-top: 56px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 28px;
  align-items: start;
}

.wall-col {
  display: flex;
  flex-direction: column;
  gap: 28px;
  will-change: transform;
}

/* Offset the counter-column so card edges never line up in a flat row */
.wall-col--offset {
  padding-top: 72px;
}

.wall-shot {
  position: relative;
  aspect-ratio: 4 / 5;
  overflow: hidden;
  border-radius: 18px;
  background: var(--white);
  box-shadow: 0 24px 60px -34px rgba(20, 20, 20, 0.28);
}

.wall-meta {
  margin-top: 18px;
}

.wall-meta h3 {
  font-size: 22px;
  font-weight: 600;
  letter-spacing: -0.03em;
}

/* ============================================================
   WHAT YOU GET — numbered hairline list, two columns. Content
   sits directly on the background; no boxes.
   ============================================================ */
.includes-list {
  margin-top: 64px;
  display: grid;
  grid-template-columns: 1fr 1fr;
  column-gap: 64px;
}

.include-row {
  display: grid;
  grid-template-columns: 56px 1fr;
  gap: 32px;
  align-items: baseline;
  padding: 28px 8px 28px 0;
  border-top: 1px solid var(--line);
}

.include-num {
  color: var(--purple);
  font-size: 15px;
  font-weight: 600;
}

.include-row h3 {
  font-size: 21px;
  font-weight: 600;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}

.include-row p {
  font-size: 16px;
  line-height: 1.5;
  color: var(--muted);
  max-width: 36ch;
}

/* ============================================================
   PROCESS — numbered steps along a shared rule.
   ============================================================ */
.process-steps {
  position: relative;
  margin-top: 72px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 32px;
}

.process-rule {
  position: absolute;
  top: 13px;
  left: 0;
  right: 0;
  height: 1px;
  background: var(--line);
}

.process-num {
  position: relative;
  z-index: 1;
  display: inline-block;
  background: var(--white);
  padding-right: 16px;
  font-size: 22px;
  font-weight: 600;
  color: var(--purple);
  letter-spacing: -0.02em;
  margin-bottom: 24px;
}

.process-step h3 {
  font-size: 22px;
  font-weight: 600;
  letter-spacing: -0.03em;
  margin-bottom: 12px;
}

.process-step p {
  font-size: 17px;
  line-height: 1.45;
  color: var(--muted);
}

.process-note {
  margin-top: 56px;
  font-size: 16px;
  line-height: 1.5;
  color: var(--muted);
}

.process-note a {
  color: var(--purple);
  font-weight: 500;
  background-image: linear-gradient(var(--purple), var(--purple));
  background-size: 0% 1px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  transition: background-size 0.3s var(--ease);
}

.process-note a:hover {
  background-size: 100% 1px;
}

.section-intro a {
  color: var(--purple);
  font-weight: 500;
}

/* ============================================================
   FAQ — hairline accordion.
   ============================================================ */
.faq-container {
  width: min(100%, 980px);
}

.faq-list {
  margin-top: 56px;
  border-top: 1px solid var(--line);
}

.faq-item {
  border-bottom: 1px solid var(--line);
}

.faq-q {
  width: 100%;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding: 28px 0;
  background: none;
  border: none;
  cursor: pointer;
  font-family: inherit;
  font-size: clamp(19px, 2vw, 24px);
  font-weight: 500;
  letter-spacing: -0.02em;
  color: var(--black);
  text-align: left;
  transition: color 0.2s ease;
}

.faq-q:hover {
  color: var(--purple);
}

/* Open/close indicator — the arrow's chevron head, turned down;
   rotates up when open. Same 1.5px weight as every arrow. */
.faq-icon {
  position: relative;
  width: 16px;
  height: 16px;
  flex: none;
  transition: transform 0.35s var(--ease);
}

.faq-icon::before {
  content: "";
  position: absolute;
  left: 3px;
  top: 2px;
  width: 9px;
  height: 9px;
  border-right: 1.5px solid var(--purple);
  border-bottom: 1.5px solid var(--purple);
  transform: rotate(45deg);
}

.faq-item.is-open .faq-icon {
  transform: rotate(180deg);
}

.faq-a {
  max-height: 0;
  overflow: hidden;
  transition: max-height 0.35s var(--ease);
}

.faq-a p {
  padding: 0 0 28px;
  font-size: 18px;
  line-height: 1.55;
  color: var(--muted);
  max-width: 62ch;
}

/* ============================================================
   CONTACT — confident heading + refined form.
   ============================================================ */
.contact-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
}

.contact-intro .section-title {
  margin-top: 4px;
}

.contact-intro .section-intro {
  margin-top: 28px;
  max-width: 40ch;
}

.contact-card {
  background: var(--white);
  border: 1px solid var(--line);
  border-radius: 18px;
  padding: 40px;
  display: flex;
  flex-direction: column;
  gap: 20px;
}

.field {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.field-row {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
}

.contact-card label {
  font-size: 14px;
  font-weight: 500;
  color: var(--black);
}

.contact-card input,
.contact-card select,
.contact-card textarea {
  font-family: inherit;
  font-size: 16px;
  color: var(--black);
  padding: 14px 16px;
  border: 1px solid var(--line);
  border-radius: 12px;
  background: var(--white);
  transition: border-color 0.2s ease, box-shadow 0.2s ease;
}

.contact-card input:focus,
.contact-card select:focus,
.contact-card textarea:focus {
  outline: none;
  border-color: var(--purple);
  box-shadow: 0 0 0 3px rgba(169, 55, 229, 0.12);
}

.contact-card textarea {
  resize: vertical;
}

.contact-submit {
  margin-top: 8px;
  align-self: flex-start;
  border: none;
  cursor: pointer;
}

/* ============================================================
   FOOTER — dark (third deliberate dark moment). Opens with the
   closing brand hook: display headline + CTA + Instagram.
   ============================================================ */
.site-footer {
  background: var(--ink);
  color: var(--ink-text);
  padding: 96px var(--gutter) 40px;
}

.site-footer .container {
  width: min(100%, 1180px);
}

.footer-hook {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 40px;
  padding-bottom: 72px;
  margin-bottom: 72px;
  border-bottom: 1px solid var(--line-ink);
}

.footer-headline {
  font-size: clamp(40px, 5.4vw, 76px);
  line-height: 1.03;
  letter-spacing: -0.05em;
  font-weight: 600;
  color: var(--ink-text);
}

.footer-hook-cta {
  display: flex;
  align-items: center;
  gap: 16px;
  padding-bottom: 10px;
}

.social-icon {
  width: 48px;
  height: 48px;
  border: 1px solid var(--line-ink);
  border-radius: 50%;
  display: inline-flex;
  align-items: center;
  justify-content: center;
  color: var(--ink-text);
  transition: background 0.25s ease, border-color 0.25s ease,
    color 0.25s ease, transform 0.25s ease;
}

.social-icon:hover {
  background: var(--purple);
  border-color: var(--purple);
  color: #fff;
  transform: translateY(-2px);
}

.footer-top {
  display: grid;
  grid-template-columns: 1.1fr 1.6fr;
  gap: 64px;
}

.footer-logo {
  display: inline-flex;
  align-items: center;
  gap: 11px;
  font-size: 22px;
  font-weight: 600;
  letter-spacing: 5px;
  margin-bottom: 24px;
  color: var(--ink-text);
}

.footer-logo img {
  width: 36px;
  height: 36px;
  display: block;
}

.footer-brand p {
  max-width: 34ch;
  font-size: 16px;
  line-height: 1.5;
  color: var(--ink-muted);
}

.footer-cols {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 32px;
}

.footer-col h4 {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--ink-muted);
  margin-bottom: 18px;
}

.footer-col a {
  display: block;
  width: fit-content;
  margin-bottom: 12px;
  font-size: 16px;
  color: var(--ink-text);
  background-image: linear-gradient(var(--purple), var(--purple));
  background-size: 0% 1px;
  background-position: 0 100%;
  background-repeat: no-repeat;
  transition: background-size 0.3s var(--ease), color 0.2s ease;
}

.footer-col a:hover {
  color: var(--purple);
  background-size: 100% 1px;
}

.footer-bottom {
  margin-top: 64px;
  padding-top: 28px;
  border-top: 1px solid var(--line-ink);
  display: flex;
  justify-content: space-between;
  gap: 16px;
  font-size: 14px;
  color: var(--ink-muted);
}

/* Current page in the nav */
.desktop-nav a.is-current,
.mobile-menu a.is-current {
  color: var(--purple);
}

/* ============================================================
   SUBPAGES — shared page hero (title left, intro right, same
   balanced head as home sections).
   ============================================================ */
.page-hero {
  padding-top: 88px;
}

.page-hero h1 {
  font-size: clamp(44px, 5.2vw, 76px);
  line-height: 1.03;
  letter-spacing: -0.05em;
  font-weight: 600;
  color: var(--black);
}

/* ============================================================
   ABOUT — leadership cards + team stat.
   ============================================================ */
.team-stat {
  justify-self: end;
  text-align: right;
  display: flex;
  flex-direction: column;
  gap: 6px;
}

.team-stat-figure {
  font-size: clamp(56px, 6vw, 96px);
  line-height: 0.9;
  font-weight: 600;
  letter-spacing: -0.04em;
  color: var(--purple);
}

.team-stat-label {
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--muted);
}

/* Leadership — numbered hairline rows: identity left, bio right */
.bio-list {
  margin-top: 64px;
  border-top: 1px solid var(--line);
}

.bio-row {
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 32px 64px;
  align-items: baseline;
  padding: 40px 8px 40px 0;
  border-bottom: 1px solid var(--line);
}

.bio-id h3 {
  font-size: clamp(24px, 2.4vw, 32px);
  font-weight: 600;
  letter-spacing: -0.035em;
  line-height: 1.1;
}

.bio-role {
  margin-top: 8px;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--purple);
}

.bio-copy {
  font-size: 16.5px;
  line-height: 1.55;
  color: var(--muted);
  max-width: 56ch;
}

/* ============================================================
   CTA BAND — editorial split: statement left, action right.
   ============================================================ */
.cta-band-inner {
  display: flex;
  align-items: flex-end;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 40px;
}

.cta-band .section-intro {
  margin-top: 24px;
  max-width: 44ch;
}

.cta-band-action {
  padding-bottom: 8px;
}

/* ============================================================
   BLOG — editorial index: hairline rows, no boxes.
   ============================================================ */
.post-list {
  margin-top: 56px;
  border-top: 1px solid var(--line);
}

.post-row {
  display: grid;
  grid-template-columns: 180px 1fr 56px;
  gap: 40px;
  align-items: baseline;
  padding: 36px 8px 36px 0;
  border-bottom: 1px solid var(--line);
  color: inherit;
}

.post-meta-col {
  display: flex;
  flex-direction: column;
  gap: 8px;
}

.post-cat {
  font-size: 14px;
  font-weight: 500;
  color: var(--purple);
}

.post-meta-col time {
  font-size: 13px;
  color: var(--muted);
}

.post-main h3 {
  font-size: clamp(22px, 2.2vw, 28px);
  line-height: 1.15;
  letter-spacing: -0.03em;
  font-weight: 600;
  transition: color 0.2s ease;
}

.post-main p {
  margin-top: 10px;
  font-size: 16px;
  line-height: 1.5;
  color: var(--muted);
  max-width: 58ch;
}

.post-arrow {
  justify-self: end;
  align-self: center;
  width: 34px;
  height: 11px;
  color: var(--purple);
}

.post-arrow::after {
  width: 7px;
  height: 7px;
}

.post-row:hover .post-main h3 {
  color: var(--purple);
}

.post-row:hover .post-arrow {
  width: 48px;
}

/* ============================================================
   ARTICLE — readable measure, designed type.
   ============================================================ */
.article-container {
  width: min(100%, 760px);
  margin: 0 auto;
}

.article-head {
  padding-bottom: 56px;
}

.article-back {
  display: flex;
  align-items: center;
  gap: 10px;
  width: fit-content;
  margin-bottom: 48px;
  font-size: 14px;
  font-weight: 500;
  color: var(--muted);
  transition: color 0.2s ease;
}

.article-back .arrow {
  width: 22px;
  height: 8px;
}

.article-back:hover {
  color: var(--purple);
}

.article-back:hover .arrow {
  width: 30px;
}

.article-title {
  font-size: clamp(36px, 4.4vw, 58px);
  line-height: 1.06;
  letter-spacing: -0.045em;
  font-weight: 600;
  color: var(--black);
}

.article-meta {
  margin-top: 24px;
  font-size: 15px;
  color: var(--muted);
}

.article-body-wrap {
  padding-top: 0;
}

.article-body p {
  font-size: 18px;
  line-height: 1.65;
  color: var(--black);
  margin-bottom: 24px;
}

.article-lede {
  font-size: 21px !important;
  line-height: 1.55 !important;
  color: var(--muted) !important;
  margin-bottom: 40px !important;
}

.article-body h2 {
  font-size: 27px;
  line-height: 1.2;
  letter-spacing: -0.03em;
  font-weight: 600;
  margin: 48px 0 16px;
}

.article-body ul {
  list-style: none;
  margin-bottom: 24px;
}

.article-body li {
  position: relative;
  padding-left: 28px;
  font-size: 18px;
  line-height: 1.6;
  margin-bottom: 14px;
}

.article-body li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.72em;
  width: 14px;
  height: 2px;
  background: var(--purple);
}

.article-cta {
  margin-top: 64px;
  flex-direction: row;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
  flex-wrap: wrap;
}

.article-cta h3 {
  font-size: 24px;
  font-weight: 600;
  letter-spacing: -0.03em;
  margin-bottom: 8px;
}

.article-cta p {
  font-size: 15.5px;
  color: var(--muted);
  margin-bottom: 0;
}

/* MOBILE */

@media (max-width: 768px) {
  .navbar {
    width: calc(100% - 40px);
    height: 88px;
  }
  .logo {
    font-size: 19px;
    letter-spacing: 4px;
    gap: 10px;
  }

  .logo img {
    width: 34px;
    height: 34px;
  }

  .desktop-nav,
  .desktop-cta {
    display: none;
  }

  .menu-btn {
    display: flex;
    width: 54px;
    height: 54px;
  }

  .mobile-menu {
    display: none;
    width: calc(100% - 40px);
    margin: 0 auto;
    padding: 24px 0 36px;
    flex-direction: column;
    gap: 24px;
    font-size: 28px;
    font-weight: 500;
  }

  .mobile-menu.active {
    display: flex;
  }

  .mobile-cta {
    margin-top: 12px;
    background: var(--black);
    color: white;
    width: fit-content;
    padding: 16px 28px;
    border-radius: 999px;
  }

  /* Hero — compact and centered: badge → headline → support line →
     CTAs → showpiece, one axis, even 8px rhythm */
  .hero {
    min-height: auto;
    padding: 32px 20px 64px;
  }

  .hero-content {
    display: flex;
    flex-direction: column;
    align-items: center;
    text-align: center;
  }

  .hero-eyebrow {
    margin-bottom: 20px;
  }

  .hero h1 {
    font-size: clamp(30px, 8.8vw, 42px);
    line-height: 1.1;
    letter-spacing: -0.03em;
  }

  .hero-sub {
    margin: 24px auto 0;
    max-width: 36ch;
    font-size: 15px;
    line-height: 1.55;
  }

  .hero-actions {
    justify-content: center;
    gap: 16px;
    margin-top: 24px;
  }

  .hero-link {
    justify-content: center;
  }

  .hero-visual {
    width: 100%;
    margin-top: 32px;
  }

  /* Contained, compact showcase on mobile — never a tall block */
  .showpiece {
    aspect-ratio: 4 / 3;
    border-radius: 16px;
  }

  .pricing-section {
    padding: 72px 20px;
  }

  .pricing-header {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .pricing-section h2 {
    font-size: clamp(28px, 7.6vw, 38px);
    line-height: 1.05;
    letter-spacing: -0.04em;
  }

  .pricing-intro {
    max-width: 100%;
    font-size: 18px;
    line-height: 1.45;
  }

  .pricing-grid {
    grid-template-columns: 1fr;
    gap: 18px;
    margin-top: 46px;
  }

  .pricing-card {
    padding: 28px;
    border-radius: 16px;
  }

  .card-number {
    margin-bottom: 20px;
  }

  .pricing-card h3 {
    font-size: 24px;
    min-height: 0;
  }

  .price {
    font-size: 40px;
  }

  .feature-list li {
    font-size: 15px;
  }

  /* Shared section primitives on mobile — one 8px-scale rhythm */
  .section {
    padding: 72px 20px;
  }

  .eyebrow {
    font-size: 14px;
    margin-bottom: 24px;
  }

  .section-head {
    grid-template-columns: 1fr;
    gap: 24px;
  }

  .section-head .section-intro,
  .pricing-header .pricing-intro {
    justify-self: start;
  }

  .section-title {
    font-size: clamp(28px, 7.6vw, 38px);
    line-height: 1.06;
    letter-spacing: -0.04em;
  }

  .section-intro {
    max-width: 100%;
    font-size: 18px;
  }

  /* Industries — compact 2-column list on mobile (names only) */
  .industry-list {
    display: grid;
    grid-template-columns: 1fr 1fr;
    margin-top: 28px;
  }

  .industry-row {
    display: block;
    padding: 14px 0;
  }

  .industry-row:nth-child(odd) {
    padding-right: 14px;
  }

  .industry-row:nth-child(even) {
    padding-left: 16px;
    border-left: 1px solid var(--line);
  }

  .industry-idx {
    display: none;
  }

  .industry-text {
    grid-template-columns: 1fr;
    gap: 0;
  }

  .industry-name {
    font-size: 17px;
    line-height: 1.15;
  }

  .industry-desc {
    display: none;
  }

  /* Ink flagship */
  .section--ink {
    padding: 80px 20px;
  }

  .pre-ink {
    padding-bottom: 80px;
  }

  .post-ink {
    padding-top: 80px;
  }

  .ink .section-intro {
    font-size: 18px;
  }

  .cost-list {
    margin-top: 48px;
  }

  .cost-row {
    grid-template-columns: 1fr;
    gap: 10px;
    padding: 26px 0;
  }

  .cost-body {
    grid-template-columns: 1fr;
    gap: 10px;
  }

  .cost-num {
    font-size: 18px;
  }

  .cost-body p {
    font-size: 16px;
  }

  .ink-cta {
    margin-top: 48px;
    gap: 20px;
  }

  .btn-on-ink {
    width: 100%;
    justify-content: space-between;
    padding: 16px 18px 16px 28px;
  }

  /* Recent Work — single calm column; no scroll-linked column motion
     on phones (it janks), screenshots still glide in their frames */
  .work-wall {
    grid-template-columns: 1fr;
    gap: 22px;
    margin-top: 40px;
  }

  .wall-col {
    gap: 22px;
  }

  .wall-col--offset {
    padding-top: 0;
  }

  .wall-shot {
    aspect-ratio: 4 / 3;
    border-radius: 16px;
  }

  .wall-meta {
    margin-top: 12px;
  }

  .wall-meta h3 {
    font-size: 19px;
  }

  /* What You Get */
  .includes-list {
    grid-template-columns: 1fr;
    margin-top: 40px;
  }

  .include-row {
    grid-template-columns: 40px 1fr;
    gap: 16px;
    padding: 22px 0;
  }

  .include-row h3 {
    font-size: 18px;
  }

  .include-row p {
    font-size: 15px;
    max-width: 100%;
  }

  /* Process — stack with a vertical rule */
  .process-steps {
    grid-template-columns: 1fr;
    gap: 32px;
    margin-top: 48px;
    padding-left: 28px;
  }

  .process-rule {
    top: 0;
    bottom: 0;
    left: 6px;
    right: auto;
    width: 1px;
    height: auto;
  }

  .process-num {
    background: transparent;
    padding-right: 0;
    margin-bottom: 14px;
  }

  /* FAQ */
  .faq-list {
    margin-top: 40px;
  }

  .faq-q {
    padding: 22px 0;
  }

  /* Contact */
  .contact-grid {
    grid-template-columns: 1fr;
    gap: 36px;
  }

  .contact-card {
    padding: 28px;
    border-radius: 16px;
  }

  .field-row {
    grid-template-columns: 1fr;
    gap: 20px;
  }

  .contact-submit {
    width: 100%;
    justify-content: space-between;
    padding: 16px 18px 16px 28px;
  }

  /* Subpages */
  .page-hero {
    padding-top: 48px;
  }

  .page-hero h1 {
    font-size: clamp(32px, 8.8vw, 42px);
    letter-spacing: -0.035em;
  }

  .team-stat {
    justify-self: start;
    text-align: left;
  }

  .bio-list,
  .post-list {
    margin-top: 40px;
  }

  .bio-row {
    grid-template-columns: 1fr;
    gap: 12px;
    padding: 28px 0;
  }

  .bio-copy {
    font-size: 15.5px;
    max-width: 100%;
  }

  .post-row {
    grid-template-columns: 1fr;
    gap: 12px;
    padding: 26px 0;
  }

  .post-meta-col {
    flex-direction: row;
    align-items: baseline;
    gap: 14px;
  }

  .post-arrow {
    display: none;
  }

  .cta-band .section-intro {
    margin-top: 16px;
  }

  .cta-band-action {
    padding-bottom: 0;
  }

  /* Article */
  .article-body-wrap {
    padding-top: 0;
  }

  .article-back {
    margin-bottom: 32px;
  }

  .article-title {
    font-size: clamp(28px, 7.6vw, 38px);
  }


  .article-meta {
    margin-top: 16px;
  }

  .article-body p,
  .article-body li {
    font-size: 16.5px;
  }

  .article-lede {
    font-size: 18px !important;
  }

  .article-body h2 {
    font-size: 22px;
    margin: 40px 0 12px;
  }

  .article-cta {
    margin-top: 48px;
    flex-direction: column;
    align-items: flex-start;
  }

  /* Footer */
  .site-footer {
    padding: 64px 20px 32px;
  }

  .footer-hook {
    gap: 32px;
    padding-bottom: 48px;
    margin-bottom: 48px;
  }

  .footer-headline {
    font-size: clamp(34px, 9.6vw, 44px);
  }

  .footer-hook-cta {
    padding-bottom: 0;
  }

  .footer-top {
    grid-template-columns: 1fr;
    gap: 44px;
  }

  .footer-cols {
    grid-template-columns: 1fr 1fr;
    gap: 28px;
  }

  .footer-bottom {
    flex-direction: column;
    gap: 8px;
    margin-top: 48px;
  }
}